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Google starts running new types of ads on YouTube Shorts

YouTube is testing ads on Shorts, a short-form video tool similarly to TikTok and Instagram that the firm launched in 2020. Google’s...

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Pakistan

Rs 1.44 billion spent on newspaper ads in three years by KP govt

The government of Khyber Pakhtunkhwa has released more than Rs 1.44 billion on account for regional and national newspaper ads within the...

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Technology

Google, YouTube to stop serving ads on climate change misinformation

Google announced that it will no longer run advertising next to climate change misinformation on its search engine or on YouTube which is the...

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Business

How McDonald’s cryptic ‘Podina Le Aun’ message became a marketing misfire

Almost all Pakistanis received a cryptic message from McDonald’s, asking a simple question, “podina ly aun??” and people were unable to make any sense...

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Sports

Ronaldo removing Coca-Cola becomes trend as Pogba, Locatelli imitate gesture

After videos of football star Cristiano Ronaldo putting aside bottle of Coca-Cola during a press meet went viral, other top footballers also...

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Technology

Google to change global advertising practices after fined €220 million in France

In a landmark settlement with French authorities, Google said it would make adjustments to its global advertising business to guarantee it would...

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Technology

Facebook & Instagram notices in iOS apps tell users tracking helps keep them ‘free of charge’

Facebook has added a note within its iOS app reminding users that the details it gathers from other applications and websites will...

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Technology

Facebook v Apple: The ad tracking row heats up

The introduction of a new feature to iPhones and iPads has sparked a major feud between Apple and Facebook. It will give users...

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Technology

Google launches its alternative to cookies for tracking web browsing

Google launches browser-based Federated Learning of Cohorts (FLoC) tracking mechanism, which it introduced as a replacement for the outgoing third-party cookies. Google,...

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Technology

Facebook goes to war with Apple over targeted ads

The Social giant Facebook lashes out at Apple, claiming that the latest iPhone maker policy regarding data collection and targeted ads would...

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Technology

YouTube influencers are increasingly marketing junk food to children, study finds

The scientists of New York University School of Global Public Health have been warning parents to keep aloof their children from the...

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Entertainment

‘Indecent Content’: PEMRA Orders Review Of Gala Biscuit Ad

Taking notice of the social media voices calling upon Pemra to look into the Gala biscuit ad, the Pakistan Electronic Media Regulatory...

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Technology

Google bans ads on coronavirus conspiracy websites

Pages with coronavirus misinformation will not be able to make money with Google ads as Google bans ads on websites that push Covid-19 conspiracy theories. Google has...

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Entertainment

Esra Bilgic will be working with Pakistan’s three top brands

The lead actress of the most popular Turkish series in Pakistan, Ertugrul’s Esra Bilgic will be working with Pakistan’s three most popular brands and is also...