United Motors launches the cheapest 1000cc hatchback Alpha in Pakistan

United Alpha

In order to start its 2021 campaign, United Motors has launched Alpha hatchback, an interesting addition to Pakistan’s auto industry. 

Alpha is a 1000cc hatchback that challenges the Suzuki Cultus and Kia Picanto, and in the 1000cc hatchback category, the new Alpha is noticeably economical. 

The automaker stated that the Alpha will be offered as a Complete Knock-Down (CKD) unit to ensure its superiority over other players in terms of price. 

Read more: United Bravo price drops by Rs100,000 due to declining dollar rate


The United Alpha is a minor modified version of what was launched 16 years ago by Karakoram Motors. The body is very simple, smooth and beveled body-line. The United Alpha is a car that is only intended in a cheap and relatively comfortable way for easy use. 


In addition to a touch-based infotainment display, a modern-looking gauge cluster, and a two-tone design that makes the interior slightly bright, the trend of simplicity continues inside with a standard-looking dash design. As the standard, it also includes soft, cotton fabric seating. However, the hatchback does not have airbags. 


The United Alpha has a 4-cylinder petrol engine with a 1000cc, naturally-aspirated Dual Overhead Cam (DOHC) that produces 68 hp and 93 Nm of torque, and is coupled with a manual 5-speed transmission. Furthermore, the engine is Euro-4 compliant. 

The car has a McPherson Strut coil spring suspension in the front and a semi-independent, cylindrical, helical spring setup at the rear for a smooth ride. 

Meanwhile, it has front disc brakes without ABS and conventional rear drum brakes at the back, the relatively lesser curb weight of the car (890 kg) allows easy halting on normal brakes as well. 


Alpha will be having these features: 

  • Power windows 
  • Power door locks 
  • Remote keyfob 
  • Touch-based infotainment screen 
  • Reversing camera 
  • Child locks in the rear doors 
  • Front Foglights 
  • Anti-collision bars on the sides 


United Alpha price is Rs. 1,395,000 which competes with Suzuki Alto, Kia Picanto and other 1000cc hatchbacks in the same price category. 

However, if we compare the product quality it is behind its competitors. Apart from that, United Alpha does not have airbags and ABS technology which is also not an appealing factor. 

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