Friesland Campina Engro Pakistan Ltd (FCEPL) in association with University of Education Punjab initiated a ‘School Milk Programme’ (SMP) in a splendid ceremonial held at a local hotel in Lahore.
Raja Yasir Humayun Sarfraz- Minister of Higher Education Punjab was the chief guest for the ceremony. Minister for Livestock, Sardar Hasnain Bahadar Dreshak also beautified the School Milk Programme ceremony.
Managing Director Friesland Campina Ali Ahmed Khan in the memorandum on the effective launch of the School Milk Programme said, “It is a great pleasure to highlight that we at FCEPL are celebrating 2021 as the 150th year of our creation taking ahead our steadfast legacy of ensuring better nourishment. We will continue this magnanimous journey in line with our strong commitment and vision of providing a better livelihood for our farmers and serving the customers with excellence across the board.”
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Moreover, Ali Ahmed commented, “Friesland Campina, being cooperative of Dairy Farmers has the unique purpose of “nourishing by nature” and this purpose has three predominant elements including a better nutrition, an adequate living standard good for farmers and lastly for now and generations to come.”
“Nutrition is at the core of our purpose, henceforth, we are taking several initiatives in the nutrition landscape with efficiency and refinement in the technological system,” Ali Ahmed added.
Stressing on the significance of milk for the children, Ali Ahmed said, “It is our primary responsibility to bring into limelight the dire consequences of raw milk consumption among children and for this, we have undertaken many projects for improving farmers livelihoods through productivity enhancement and we are focusing even more in future on our dairy development initiatives. Similarly, School Milk Programme is also one of our priority areas in countries like Pakistan.”
Besides, G M Scientific & Regulatory Affairs, FCEPL, Dr Muhammad Nasir remarked, “We are partnering with the government and other stakeholders to launch this much-needed initiative of the School Milk Programme, which will help to improve the nutritional status and health of kids and is also expected to improve their educational performance indicators.”