Everything has gone digital in these pandemic days and predictably, the future seems online. Luxuries are not being prioritized in this global lockdown and this is why Freiha Altaf the catwalk CEO found a way to keep the fashion industry afloat. Pakistan’s top designers are gearing up for a virtual fashion show
The “United Fashion Front” is being organized in order to pay tribute to the front line fighters of coronavirus. This show will be organized to attract only buyers and remind them of the Eid festival that can be celebrated gladly. In this way, Pakistan will be represented as in a new digital light. All designers will have to donate an outfit to healthcare workers and virus-infected patients.
The online fashion show will be called ‘Catwalk Cares’ and will feature a lineup of 16 to 20 designers, who will be showcasing about two to three outfits each.
Each designer gave their positive views towards the virtual fashion show titled “United fashion Front” show. Some of the influencers and designers included Asim Jofa, Nomi Ansari, Ali Xeeshan, Soya Batla, Shamaeel Ansari.
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