TikTok, a short-video sharing app, introduced a test initiative that allows users to upload video resumes for jobs in the United States, ranging from WWE Superstar to senior data engineer at Shopify or creative producer at TikTok itself.
From July 7 to July 31, organisations such as Chipotle Mexican Grill and Target Corp will accept video resumes for job openings as part of the TikTok Resumes campaign.
TikTok on Wednesday began rolling out its resume site, tiktokresumes.com. LinkedIn has long allowed users to post video resumes.
“Don’t be afraid to let your personality shine through,” TikTok said in its “do’s and don’ts” for the new site.
The website, which is popular among Gen Z and millennials, will allow users to apply for jobs ranging from entry-level to experienced roles using videos with the hashtag #TikTokResumes, according to a blog post from the firm.
As labour demand increases after the pandemic, fuelled by quick vaccinations against the coronavirus, the United States has been experiencing a labour shortage.
TikTok, which is best known for its trend-setting dance videos, has seen an increase in professional and job-related content under hashtags such as #CareerTok.
Users can network and seek for employment on sites like Facebook, but LinkedIn, owned by Microsoft, remains the most popular social media platform for professionals.
TikTok, known in China as Douyin, is a Chinese video-sharing focused social networking service owned by ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to three minutes.