Pakistan Software Export Board to set up first Sales Launch Pad in Saudi Arabia

Sales Launch

In a bid to enhance IT exports, Pakistan Software Export Board (PSEB) has decided to develop “Sales Launch Pads” in several key markets and countries. 

As per the PSEB officials, the first Sales Launch Pad will be set up in Saudi Arabia, and for this purpose, the Ministry of IT and Telecommunication (MoITT) has taken the Foreign Office in confidence and talked to the Pakistani Embassy in Riyadh. 

The officials said that in order to help Pakistani IT and IteS companies develop their existence in key markets, PSEB and MoITT are working to establish Sales Launch Pads in major countries, including Canada, North America, South Africa, Ireland, Netherlands, Norway, Germany, Switzerland, Singapore, Malaysia, Japan, China, and others.

These affordable, pay-as-you-use workplaces and offices would help Pakistani IT and ITeS companies expand business with a higher degree of success. 

Read more: Pakistan’s five-year export strategy unveiled with focus on 10 priority sectors

Moreover, the prospective overseas clients want to build deep interactions with the potential vendors and prefer companies that have a physical presence in their respective countries, the official said, adding that the physical presence of the companies is a force multiplier and considerably enhances the possibility of Pakistani IT and IteS companies’ ability to close a business deal. 

Further explaining about the establishment of Sales Launch Pads, PSEB would make partnerships with co-working spaces, accelerators, incubators, universities, and bodies that offer ready-to-move-in, serviced office locations. 

Besides, PSEB would also support IT and ITeS companies with HR hiring, business registration, Banking, legal issues, and taxation in overseas destinations, he added 

MoITT official told the media men that the establishment of sales launch pads is one of the major steps taken to improve and boost IT exports. An export target of $5 billion has been set by the ministry in the current fiscal year. 

This IT export target, as per the official, would be subject to the resolution of unresolved issues with the Federal Board of Revenue (FBR) and the State Bank of Pakistan (SBP). 

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