The trend of online shopping has started declining gradually as almost all activities in the country have been resumed and so Pakistanis are on a physical shopping spree but digital platforms are hopeful that with time, the buyers will return to online shops.
The conversion rate of the platform registered a 25% hike during the lockdown, as per the statement of Daraz Pakistan Chief Marketing Officer Ammar Hassan gave a few days back.
Conversion rate is the difference between the number of people who visit a website per day and those who make a purchase. However, the lockdown was imposed in the mid of March in Pakistan that made a huge decline in businesses but then, the lockdown proved out to be beneficial for some mindful people when online shopping platforms got active.
dFresh is the department that deals with the sale of fresh produce such as fruits and vegetables. “Around 800,000 people visited the e-commerce website but not all of them made purchases,” explained Daraz Pakistan Managing Director Ehsan Saya. “The number of people who made purchases from the platform increased 25% during lockdown due to the pandemic and subsequent closure of markets.”
Daraz Pakistan Managing Director Ehsan Saya further said that the online shopping trend among Pakistanis gathered pace after lockdown was imposed. At its annual event, ie 11/11, the platform expects 2.5 million visitors in 2020 compared to 1.8 million in 2019. Now, the conversion rate has got better than the previous year without lockdown.
He went on to say that at least 50,000 new sellers got registration on the platforms from around 88 cities of the country, he added that 50,000 registrations happened only during the months of lockdown while in the past three years, the platform created 60,000 to 80,000 jobs.
The company also introduced Dexport, a platform for exporters to connect with Alibaba. He added, “Pakistani exporters ship products to the US and Europe; China is in the neighborhood, hence, our exporters should gain access to this market,” said Saya.