ISPR and IT ministry join hands to ‘revolutionize’ animation industry

ISPR animation industry

The Ministry of Information Technology and military’s media wing, the Inter-Services Public Relations (ISPR), have joined hands for the development and promotion of the animation industry of Pakistan.

As per the official statement, the collaboration ceremony was held at ISPR’s headquarters in Rawalpindi on Saturday in which Federal Minister for IT and Telecom Syed Aminul Haque, Secretary IT and Telecom Shoaib Ahmad Siddiqui and DG ISPR Major General Babar Iftikhar were present.

The country has a huge potential to become part of this growing industry. Currently, the global market size of the animation industry is around $270 billion which is being expected to increase to $415 billion by 2025.

At present, Pakistani animators have limited access to the required infrastructure and professional training and courses.

The animation industry can have a great contribution to the country’s economy as it has the potential to generate job opportunities, bring foreign investment and can help prepare a trained work force.

Only entertainment is not linked to animation rather it has been vastly adopted in education, healthcare, engineering and defense. This is why collaborative efforts will help promote animation in different segments of society for the growth and prosperity of the country.

The statement further says that in the context of enabling potential entrepreneurs in the field of animation, a dedicated Animation Incubation Centre has also been made part of the proposed plan. In order to train human resource in specialized fields, courses pertaining to animation, gaming and designing will be introduced.

The collaboration between MolTT and ISPR will act as a tangible head start in promoting the animation industry of Pakistan, the statement adds.

Previously, Federal Minister of Science and Technology, Fawad Chaudhry, in November 2020, announced a special program of animation and video games to encourage young people to be part of the multi-billion dollar gaming industry.

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