Facebook introduced a subscription model that allows content creators and video publishers to monetize their content by selling it to their audiences last year and now Instagram has revealed its own subscription model, named as Instagram Subscriptions.
Instagram Subscriptions seeks to assist content creators “build deeper connections with their most engaged followers and grow their regular monthly income by providing subscribers with unique content and rewards,” according to the platform.
Subscriber Lives, Subscriber Stories, and Subscriber Badges are all available to followers who have subscribed to a creator. Subscribers will also receive a purple badge next to their username, indicating their creator status.
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In a recent Twitter post, Instagram’s CEO, Adam Mosseri, revealed the concept, disclosing its various capabilities and describing subscriptions as “one of the finest methods” for influencers and creators to have a consistent stream of income.
Only a few creators in the United States will be able to use the latest monetization structure at first.
In the following months, more creators should be able to use the model, which will allow them to unlock a ‘subscribe’ button on their Instagram profiles. The creators can then establish their own subscription fee. The cost of a membership will range from $0.99 to $99.99 per month, with authors having complete control over the price point.
In order to assist artists on its platform, Instagram has said that it will not charge a fee for creator subscriptions until 2023, as stated by Instagram’s Co-Head of Product,
The feature’s global availability is presently uncertain. However, as Instagram continues to test and roll out the functionality in the United States, it is expected to be available internationally in a few months.