Imran’s tourism push bears fruit as Pakistan moves up on Travel & Tourism Development Index

Tourism Development Index

Pakistan has risen six places in the World Economic Forum’s (WEF) latest Travel and Tourism Development Index (TTDI) 2021. 

The Travel and Tourism Development Index for 2021 includes 117 nations. The index assesses countries based on a collection of factors and policies that empower each country’s travel and tourism business to grow sustainably and resiliently. 

Pakistan has risen to 83rd place in the current update of the index, titled “Rebuilding for a Sustainable and Resilient Future,” from 89th place in the previous edition. 

Read more: Swat, Mansehra, Chitral and Abbottabad to have new integrated tourism zones

Pakistan, along with Vietnam and Indonesia, has been named the best-performing country in Asia-Pacific. Vietnam has moved up to 60th rank from 52nd place. Indonesia is now rated 32nd, which was sitting on 44th place previously. 

In the most recent edition of the index, Japan was ranked first worldwide. Following Japan, the United States and Spain are placed second and third, respectively. 

Take a look at the top ten countries in the Travel and Tourism Development Index for 2021: 

No. Country Rank 
1. Japan 1st 
2. US 2nd 
3. Spain 3rd 
4. France 4th 
5. Germany 5th 
6. Switzerland 6th 
7. Australia 7th 
8. UK 8th 
9. Singapore 9th 
10. Italy 10th 

The Pakistan Tourism Development Corporation (PTDC) revealed that the recent edition of the international travel and tourism competitive index named “Rebuilding for a Sustainable and Resilient Future” placed the country at 83rd, which was up from 89th place in the index’s last edition of 2019. 

“Six points increase in the ranking of Pakistan on global travel and tourism index is quite a significant progress and now Pakistan is among the countries in the Asia Pacific Region that have improved its ranking the most since 2019,” Aftabur Rehman Rana, PTDC Managing Director stated. 

He mentioned that during the past two years, both federal and provincial governments had made substantial progress to improve the performance of the tourism sector in Pakistan by taking different steps to promote tourism services infrastructure, safety and security, health and hygiene, business environment, and socio-economic resilience. 

“Although we have made good progress, we still need to do a lot more to further enhance the performance of the tourism sector in Pakistan in coming years, which has huge potential to play a key role in the overall socio-economic development of Pakistan,” Mr. Rana added. 

Moreover, Japan has grabbed the top place on the latest edition of the index. After Japan, the USA, Spain, France, Germany, Switzerland, Austria, Singapore, and Italy occupy the top 10 positions on the Travel and Tourism Development index, respectively. 

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