Fashion Pakistan Week (FPW) 2020 is gearing up to return on 6th and 7th December which was previously scheduled for April 2020.
The designer Maheen Khan, new Chairperson of the Fashion Pakistan Council (FPC) said, “The coronavirus is the best thing to have happened to the world. We have all had to rethink our lives and reboot.”
However, this new awakening also applies to the Pakistani fashion week infrastructure. The Fashion Pakistan Week that was canceled in the spring or summer in the wake of COVID-19 is now happening on the 6th and 7th of December 2020. This event had been one of the many events that were cancelled.
The event will be showcased to a limited live audience and would happen in the open air, will happen in a private venue, random seating will be placed along the same format recently observed at Milan Fashion Week.
Maheen Khan further said, “Over the past many years, I have watched the fashion week and the council grow and I have helped out but I was never part of the process.”
She went on to say, “Everyone brings something new to the table and my vision for FPW is that it needs to be propelled by business rather than society. I am appalled by how people have flooded past fashion weeks. We don’t put out a play or a rock concert – it’s a fashion and it has to be exclusive. The generic slew of socialites and guests that tend to take over the front row is pointless unless it’s a celebrity wearing a designer outfit, generating mileage for the designer.”
“I have realized that greater focus needs to be placed on the attendance of media and bloggers; people who will watch the fashion week and publicize it, expanding our guest list from a hundred to a virtual 1000,” she added.
The tentative list of designers showcasing at FPW includes Maheen Khan herself as well as Nida Asad Tapal (Delphi), Maheen Karim, Sadaf Malaterre, Zainab Chottani, Asim Jofa in his first ever fashion week show, Aasia Saail making a comeback as well as lesser known names like Abdul Samad, Mubashara Najam, Nausheman, Bushra Wahid and Sameer Sain. There will be 10 outfits per collection unless a designer has taken a double slot, as is the case with Zainab Chottani.
“Fashion designers have suffered so much due to coronavirus. I wanted them to be able to create smaller, more manageable collections,” she said.