CAT Footwear has sneaked into the game with their bold and nostalgic overbuilt design called the Intruder. This footwear is a new chunky type that is trending these days with the little touch of the 90s. This gorgeous newly designed footwear has taken the market by storm internationally.
Moreover, this footwear is all over on social media. Local celebrities are also being spotted wearing as Shahroz Sabzwari shared a picture on his Instagram, sporting this latest sneaker, while Faysal Qureshi wore these to his TV show.
It has been discovered that Firhaj Footwear Private Limited is the sole licensee of CAT Footwear Global in Pakistan and the very reason these sneakers have made it to the stores so soon!
Category Manager Kashif Khan when was interviewed said, “In Pakistan, most articles arrive when the hype has already died down internationally, we wanted to make sure that our consumers have the ‘Intruder Experience’. With many famous brands venturing into this category, it gives CAT Footwear competitive advantage; we are here, we are cool and we give you value for your money.”
Chatting with the Marketing Manager at CAT Footwear, Ravia Omer Khan was asked if this was a marketing gimmick by the brand to get the attention of consumers, she said, “It was all organic, we got an overwhelming response as soon as we launched and our social media was flooded with messages of love for this product and some customers actually ended up buying both colors. The product really speaks for itself, from the fashion-forward design to the colors to its durability, it is literally the perfect fit! It was an instant success globally too and this design was featured in various magazines including GQ.”
CAT Footwear’s Merchandising Head, Rizwan Siddique revealed, “Intruder was a success as soon as it hit our stores- both online and brick and mortar. We distribute CAT Footwear through 50 stores of Hush Puppies, a sister-company, across Pakistan. The response was unbelievable as we were almost sold out within just a month of launch.”