Bank Alfalah signed a Memorandum of Understanding (MoU) with Zameen.com, a Pakistani property portal, in order to provide a platform with a combination of housing and developer finance products for providing greater convenience and easier access to the customers.
This agreement will enable both Zameen.com and Bank Alfalah to extend their reach to a larger digital audience. Usage of recourses would be helpful for both organizations as they would easily educate customers and developers with finance options offered by Bank Alfalah.
It will also provide a platform with many solutions of home financing to further the vision of the Imran Khan-led Government of Pakistan & the State Bank of Pakistan to facilitate the construction and housing sector.
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The agreement was welcomed by CEO Zameen.com Zeeshan Ali Khan, noting it to be a significant development for both the Banking and real estate sector. He stated, “With Bank Alfalah’s partnership, we will continue our endeavours to support consumers and uplift the country’s construction industry.”
CEO of Bank Alfalah, Atif Bajwa commended the association between the two organizations and said, “Bank Alfalah has been a key player in the home financing industry for many years, and we welcome the partnership with Zameen.com to bring our products within reach of a wider market.”
“The Government of Pakistan and the State Bank of Pakistan have been keen on reviving the construction and housing industry, and this is the right time to educate our customers on the diverse range of flexible financing solutions that they can avail.”
Atif Bajwa Chief Executive Officer (CEO), Mehreen Ahmed Group Head Retail Banking and Syed Muhammad Asif Head of Consumer Finance from Bank Alfalah. Zeeshan Ali Khan CEO and Founder, Ahmed Bhatti Country Head and Shuja Ullah Khan- Senior Director represented Zameen.com were present in the signing ceremony.