Government will hold OIC Trade Fair to enter untapped markets


The Trade Development Authority of Pakistan (TDAP) is looking forward to organizing single-country exhibitions in potential non-traditional markets for introducing and encouraging Pakistan’s export products, announced TDAP Director General Shahzad Ahmad. 

Addressing the meeting at the Lahore Chamber of Commerce and Industry (LCCI), Shahzad Ahmad said the trade authority would arrange the Organisation of Islamic Cooperation (OIC) Trade Fair with the theme of “Women Entrepreneurs Development” in June 2023. 

Ambassadors of OIC member states as well as women entrepreneurs from these countries are expected to attend the event. 

TDAP has also announced to hold an event in Indonesia by December this year where business delegations from member countries of the Association of Southeast Asian Nations (Asean) will take part, in addition to holding B2B meetings with their Pakistani counterparts. This event will then be followed by a single-country exhibition. 

Read more: 93 Pakistani companies participate in Gulfood trade fair

The DG stated that TDAP was planning to arrange I-Tech grand expo in Lahore in March 2023. As per the details, it which would be the first services sector export promotion exhibition in Pakistan that would help highlight the potential of the IT sector. 

Moreover, He stressed that Central Asia had a vast untapped potential where Pakistani products could be exported. For this purpose, a single-country exhibition will be held in Uzbekistan, Tashkent, and South Africa is also in the list. 

Ahmad, during the meeting, praised the LCCI for its role in the promotion of exports and cooperation with TDAP in conducting seminars, webinars, and compiling vital data. 

Meanwhile, LCCI Vice President Haris Ateeq recommended that TDAP should keep a strong connection with Pakistan’s Commercial Counselors based in the potential countries and ensure that market intelligence reports get regularly disseminated among the business community. 

“Similarly, TDAP can play a sound role in taking full advantage of all the Preferential Trade Agreements and Free Trade Agreements that Pakistan has signed so far with different countries. We need to revisit our strategy in such cases where Pakistan has started facing greater trade deficit after signing PTA or FTA with some countries”, he remarked. 

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