Fashion

Bonanza Satrangi migrates eCommerce from Magento to Shopify

Bonanza Satrangi Shopify

After running its eCommerce operations on a Magento platform for nearly two years, Bonanza Satrangi has completed a migration to Shopify Plus through Shopistan.

According to Nidia Siddiqui, head of eCommerce at Bonanza Satrangi, “We’ve migrated from Magento 2.3 after working on it for two years and realized that the support is very limited and there are not a lot of resources that are Magento equipped.”

“Any query would take [the longest among of time] to be resolved and in order to make the slightest change on the website – on Magento it takes a while.” She said that Shopify has better support where requests are turnaround within a day, she added that the Magento website had very limited features available.

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“We have – at any point in time – between 1,500 to 2,000 SKUs so this is a good capacity to be present on Shopify,” she said, adding that choosing Magento in the first place had to do with the SKUs volume at Bonanza Satrangi.

“But unless you have a Magento enterprise, the support is very limited. With the advanced versions of Magento coming up, this means that existing support for old versions will go away.”

She further said, “At Bonanza Satrangi, I realized that since we have launched our makeup category, we have a lot of collections coming up so why not offer a shoppable lookbook so people can view our catalog directly and purchase products from right there. We started offering video content on the website where people can have a 360 view of any product they want to buy.”

“We came up with this technology where you can upload your picture, upload your friend’s picture, try the product on the model, try the product on yourself live, see how you look and directly add to cart on the app.”

She concluded, “I dare to say that this is actually first-ever Pakistan’s website to offer AR service, at least in terms of our competitors.”

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