The new helpline for dairy farmers has been launched, will provide them with a touchpoint for answering queries pertaining to dairy-related matters.
Commissioner Sahiwal Division Ali Bahadur Qazi inaugurated the new helpline on Friday in Sahiwal. According to a statement issued by FrieslandCampina Engro Pakistan Limited (FCEPL), the Farmer Helpline (03041111804) will be operational from Monday to Friday, from noon till 2pm. It will be managed by dairy experts available to guide existing and potential dairy farmers in pursuit of business excellence.
Mr Qazi, who was also the chief guest of the ceremony, said that the country is the fourth largest milk producer in the world, for that reason, there is an ultimate need for an ever-increasing number of dairy farmers to be educated in terms following the industry’s standard operating procedures (SOPs).
“Farmers must be able to maximise yield so that the dairy sector’s contribution to the economy is enhanced,” he said. “As a result of this, we will eventually be able to export our dairy produce and bolster the national exchequer.”
“We are certain that more farmers will be inducted in a formal dairy net across the country which will have a significant impact on the economy at large.”
Meanwhile, Head of Agri-Business at FCEPL Sohail Sawwar said that the helpline has been established to fulfil the needs of dairy farmers.
He added that dairy company is now operational on a national level with experts well-versed in local languages, other than Urdu, to guide them.
He also said, “The company brings 150 years of world-class dairy knowledge that its dedicated team of professionals is facilitating the dairy farmers with, especially those who are unable to commute and don’t have access to the right expertise and training; the ‘Farmer Helpline’ has thus been launched keeping these factors in mind.”