Social media has become such a powerful tool of communication that it allows us to interact, communicate, and stay connected with people from around the world conveniently. The importance of social media has reached new heights and people all over the world use social media for all types of updates. Those days are now long gone when people used to watch TV to get the latest updates and news, people nowadays instantly rush to social media, specifically Twitter to find out about the latest happening.
Nearly half of the world’s population is using social media for various purposes. In upcoming years, there will be a massive surge in the number of active social media users. Because of such a huge number of users using social media, businesses all over the world are taking advantage of social media to promote themselves.
Consumers spend a major portion of their time on social media and they are influenced so much by social media. Businesses in Pakistan can use this in their favor and use social media to promote themselves and increase their sales. We will be looking at some of how businesses in Pakistan can use social media in their favor:
Find Out Relevant Audience
Through social media, businesses can easily find an audience that might be interested in their products and services. It has become easier than ever to find a relevant audience through different social media platforms like Instagram, Snapchat, and Omegle. There are different groups, pages, and communities on social media through which finding the relevant audience has become easier than ever. Once you find the appropriate audience for your product and services, it will become much easier for you to build a bond with them, target them, and increase your sales.
Having a presence on social media is also beneficial in the sense that if people want to search for a particular product or service, they would do it on social media and if your business or company has a profile, they will land directly on your business page on social media, which will increase brand awareness among general consumers.
Use Social Media For Marketing
Businesses in Pakistan can also use social media for marketing and advertising purposes. Almost every social media platform, whether it is Twitter, Facebook, Ometv, or Instagram, allows users to run different types of marketing and advertising campaigns. People all around the world are using social media to promote their businesses and to show off their products & services to the targeted audience.
It can take a while to create a profile and get thousands of followers on your social media profile, but if you are looking for instant results, the best way to do it is to run advertisements through social media. Social media marketing has proven to be the most cost-effective method of advertising. It allows you to directly show your adverts to the relevant audience so that your word reaches out to your targeted audience, which will help to increase your business sales.
Gain Knowledge About Competitors
Businesses in Pakistan can also utilize social media to gain knowledge of what their competitors are doing. On social media, there are no restrictions and you can openly see what other people and brands are doing. Businesses can use this in their favor and see what their competitors are doing, how are they presenting their products, what marketing strategies they are using, and how are they maximizing their revenue.
This invaluable knowledge will help businesses to devise more effective business strategies, and how they can convince their customers, and how they can attract a maximum number of consumers. Without social media, it is very hard, time-consuming, and expensive to gain such knowledge from your competitors.
Improve Their Customer Service
Businesses can also use social media to improve their customer service. Social media accounts can be used to offer customer care services to users on social media. If any user has a query, is facing a problem, or wants to know something, he/she can directly ask through social media and businesses can respond to that query. This thing not only makes customers happy but also builds a positive reputation for the brand in front of the general audience.
Collect Feedback Directly From Their Customers
Social media also allows businesses to collect feedback directly from their customers. Social media eliminate the need for middlemen and allows customers to directly register their feedback in the form of comments, polls, and stories. Companies can collect this feedback from their customers regarding their products and services & then analyze that data to bring necessary improvements to their products and services.